Roku offers access to Amazon’s VOD

Tue, 03/03/2009 - 7:10am
Mike Robuck

Roku Inc., the maker of the Roku digital video player, said today that its customers can now watch movies and TV shows from Amazon Video On Demand.

With Amazon Video On Demand, Roku customers can purchase or rent new release movies the same day they are released on DVD and watch commercial-free TV shows the day after they air. The deal gives Roku’s customers access to Amazon’s extensive video library of more than 40,000 movie and TV titles.

“We are excited to give our customers access to Amazon's massive catalogue of top movies and TV shows – including many new releases,” said Anthony Wood, Roku’s CEO and founder. “The launch of Amazon Video On Demand on Roku demonstrates our commitment to creating an open platform that instantly delivers the entertainment consumers want directly to their TVs.”

Roku’s DVR, which costs $99, connects directly to virtually any TV and uses a broadband Internet connection to deliver “DVD-quality video.” Roku customers can now choose from Amazon’s enormous selection without paying subscription fees, waiting for downloads or running out to the video store.

Over the course of the next week, current Roku customers will receive a free and automatic software update giving them access to the Amazon Video on Demand service. All Roku player customers will continue to have access to Netflix Instant Watching.

The financial terms of the deal and the cost of the Amazon downloads to Roku’s customers weren’t provided.

More Broadband Direct 03/03/09:
•  Genachowski named FCC chair
•  Charter out of gate with online sports viewing
•  Rentrak to evaluate linear TV viewing for Charter
•  Comcast, Cablevision extend Wi-Fi into N.J.
•  Cablevision reminder on debt buy-back
•  TiVo's fourth-quarter loss narrows on lower costs
•  JDSU expands optical test portfolio
•  Ambit renames itself Ubee Interactive
•  SCTE names Emeritus Members
•  Kabel Deutschland picks Proxilliant
•  Roku offers access to Amazon's VOD
•  Free but fickle, digital TV reception eludes some
•  Broadband Briefs for 03/03/09



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