NDS Group has opened up a new research and development, engineering and customer support facility in Shenzhen, in China.
NDS said the new office will primarily focus on the development of software for advanced middleware, customized electronic program guides (EPGs), and innovative digital service capabilities as well as end-to-end platforms, all tailored to meet the specific needs of the Chinese pay-TV market.
NDS also said it will increase staff levels in China by over 50 percent to support the new site, forming part of NDS’ ongoing expansion in China.
Service providers are increasingly focused on monetizing digital content following the introduction of the Ping-Yi process which will see the deployment of digital TV throughout China by 2015.
In order to help them achieve this goal NDS will undertake development and integration projects dedicated to creating revenue-enhancing, quick-to-market services and applications such as customized interactive services, games and user interfaces among other service enhancements.
NDS, which first started working in China in 1998, said the increased investment in China will enable Chinese consumer electronics (CE) and set-top box (STB) manufacturers to work more closely with NDS’ global integration teams.