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iCueTV, itaas team up for t-commerce at Cable Show

Wed, 03/25/2009 - 8:25am
Mike Robuck

iCueTV and itaas will demonstrate the first fully operational, live t-commerce application at next week’s Cable Show in Washington, D.C.

The demonstration and technology is compliant with all cable delete “standards” add “specifications” set by CableLabs for enhanced television (ETV) programming. The application interfaces with iCueTV’s back-end platform, ultimately allowing viewers to make product purchases using only their remote controls.

“Developing an application designed to work on legacy digital set-top boxes, in any MSO, and across any network channel creates new t-commerce opportunities for viewers and advertisers previously not possible until now,” said iCueTV President and CTO Michael Huegel.

iCueTV said its suite of APIs also allows other set-top box applications and content providers to easily “plug in” to its back-end fulfillment solution, ultimately allowing product purchases, RFI fulfillment and voting/polling across any network channel.

The demonstration uses the TVWorks ETV Platform and is compatible with CableLabs' ETV Binary Interface Format (ETV-BIF).

More Broadband Direct 03/25/09:

•  Rhodes promoted to publisher at CED
•  Feds sue Dish Network over do not call complaints
•  Blockbuster to sell, rent movies through TiVo
•  Sprint outlines next U.S. 4G markets
•  Entropic trims workforce by 18%
•  Cisco's CDS supercharges Numericable's network
•  Edgeware, Ericsson team up for advanced VOD
•  German MSO picks Camiant
•  Arris, OpenTV to demo localized advertising at Cable Show
•  iCueTV, itaas team up for t-commerce at Cable Show
•  Cable Show's public policy schedule unveiled
•  Cable Hall of Fame Class of '09 revealed
•  CTAM: Subs cocooning more
•  Start-up's streamed video games coming to the TV
•  Broadband Briefs for 03/25/09

 

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