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Clearleap unveils new content management, ad platform

Mon, 03/02/2009 - 7:25am
Mike Robuck

Clearleap today announced the launch of two core service offerings that are designed to help content providers improve the economics of managing, delivering and monetizing TV content.

Clearleap said the services, which are called “clear|flow” and “clear|profit,” offer content owners and TV service providers a simple, cost-effective means for delivering a wider variety of content to linear and video-on-demand (VOD) channels, while providing an advertising management platform.

Clearleap said its platform seamlessly integrates with cable and satellite TV, IPTV and Internet-connected TVs, offering consumers a wider range of content choices – from programmers’ vast libraries, to local or time-sensitive content, to the best of the Web.

Clear|flow is an Internet-based content acquisition, management and distribution system that is fully integrated with existing VOD and linear TV infrastructure.

Clearleap said clear|profit allows both service and content providers to take advantage of the revenue opportunities afforded by VOD by provisioning ad insertion with just a few mouse clicks.

More Broadband Direct 03/02/09:
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•  Insight grows in 2008
•  ACA hires Hearn to expand policy presence in D.C.
•  Dish Network posts profit, but subscribers drop
•  Arris product intros aim at converged future
•  Verivue debut piggybacks on Arris
•  TiVo, SeaChange join forces to integrate VOD on TiVo boxes
•  Clearleap unveils new content management, ad platform
•  Nortel losses widen on write-downs, falling revenue
•  Exfo intros test platform, OSA for optical networks
•  Verizon CEO Seidenberg's 2008 pay at $20.2M
•  Broadband Briefs for 03/02/09

 

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