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Cablevision draws a bead on targeted advertising

Wed, 03/04/2009 - 7:45am
Mike Robuck

Cablevision is set to announce a targeted advertising campaign based on the demographics of its subscribers.

Starting with 500,000 homes in Brooklyn, the Bronx and some areas of New Jersey, Cablevision will direct ads to specific households based on data about income, ethnicity, gender, or whether subscribers have children or pets, according to The New York Times.

Targeted, or addressable, ads will give advertisers and ad agencies the opportunity to send the products and information directly to households that are interested in them. Cablevision will use data collection company Experian to assist it in targeting specific households.

Cablevision is also working with Visible World on the targeted ad campaign.

The New York Times said that Cablevision has tested its targeting system in about 100,000 Brooklyn homes over the past year and a half. Cablevision, the nation’s fifth-largest cable operator, plans to have targeted ads in the 500,000 homes by this summer.

More Broadband Direct 03/04/09:
•  Comcast hits the pedal on DOCSIS 3.0 in Bay Area
•  Cablevision draws a bead on targeted advertising
•  TV blocking is back; FCC requests comments
•  DirecTV open to subscriber-only online shows
•  BigBand Networks bows new product to bypass CMTS
•  ZillionTV to offer free Internet TV content
•  CableLabs hosts Tru2way Developer Conference
•  Ixia gets sophisticated with VoIP testing
•  Codetel deploys CopperGate's HomePNA 3.1
•  Blockbuster hires law firm to handle refinancing
•  Broadband Briefs for 03/04/09

 

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