ADB, Zodiac join forces on tru2way

Mon, 03/23/2009 - 8:55am
Mike Robuck

Zodiac Interactive, a developer of software for interactive television, and Advanced Digital Broadcast (ADB), a manufacturer of customer premises equipment, announced today the integration of Zodiac’s PowerUp TV with ADB’s products.  

The combined offering was designed to help cable operators more rapidly deploy tru2way and Enhanced TV Binary Interchange Format (EBIF) applications, including advanced guides, targeted advertising and TV widgets.

PowerUp is Zodiac’s tru2way framework, a common platform of open APIs and libraries that allow for a broad range of applications to be developed and work together across multiple devices.

With ADB’s tru2way set-top boxes and software now integrating PowerUp, the two companies said cable operators can enrich their subscribers’ experience with a variety of new, interactive services, including local restaurant searching, click-to-call, games, photo-sharing, weather, traffic, sports scores, local news and more.   

One of the advantages of tru2way for developers is being able to write an application once for deployment across multiple cable operators’ footprints. Developers can benefit from ADB and Zodiac’s integrated platform by being able to build their tru2way applications to the PowerUp framework specifications, without worrying about interoperability between any tru2way components already deployed by an operator.

The two companies will demonstrate the combined platform at The Cable Show ’09 next month in Washington, D.C.

More Broadband Direct 03/23/09:

•  Cox to debut new UI when op rolls out tru2way apps
•  ADB, Zodiac join forces on tru2way
•  Concurrent bids for 3-screen role
•  FCC's Adelstein nominated to be administrator for RUS
•  Applied Broadband debuts IPDR engine
•  Biap joins itaas' developer program
•  Aurora to power Comcast's services in Broadband Nation
•  Integra5 hooks up with Sybase 365 for mobile messaging
•  Showtime develops marketing app for any iTV platform
•  Report: Business Ethernet to grow to $39.9B by 2013
•  Envivio scores an encoding win in China
•  New head of MediaFlo sees opportunities
•  Broadband Briefs for 03/23/09



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