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Feeva adds addressable ad support to Cisco router

Thu, 02/12/2009 - 7:25am
Mike Robuck

Feeva Technology said today that it has integrated its addressable digital advertising application with Cisco’s 7600 series router.

Feeva said its technology can give advertisers access to previously unavailable audience metrics by using its Real-Time Market Segmentation data.

Feeva said its Media-Enabler improves efficiency for online publishers, advertising networks, advertising agencies and advertisers and offers new revenue streams to service providers.

The combined offering uses Cisco’s AdControl software, an application enabled on Cisco's service application module for IP (SAMI) line card on its 7600 series router.

On the consumer privacy front, Feeva said it does not utilize any technology that gains access to any behavioral or personally identifiable information.

More Broadband Direct 02/12/09:
•  Charter Communications to file Chapter 11
•  Stocks fall as investors ask: Will stimulus work?
•  FCC blocks Feb. 17 DTV switch for 123 stations
•  Got cash? Clearwire inspiring speculation
•  Dish Network CEO tries to one-up Sirius XM
•  Arris posts strong Q4, but lower estimates
•  Feeva adds addressable ad support to Cisco router
•  Vecima posts 34% increase in Q2 revenues
•  Tekelec intros next-gen Eagle platform
•  Ericsson to debut home gateway software
•  Juniper, Nokia Siemens partner on Carrier Ethernet
•  Broadband Briefs for 02/12/09

 

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