BroadSoft Inc. and IBM are tag-teaming on an IP Multimedia Subsystem (IMS)-ready application infrastructure that will allow cable operators and other service providers to deploy Web 2.0-based communications services.
Through its Xtended program, BroadSoft enables service providers to offer enhanced services – such as mapping and other Web 2.0 applications – that extend the value of their telephony product and create new service revenue.
The standards-based, IMS-ready application infrastructure allows for the simplified integration of rich voice applications with Web 2.0, social networking and business process applications.
The platform offers interfaces that enable providers to extend new services to fixed and mobile end points across both legacy and next-generation networks, the company said.
Dave Walters, director of business development at BroadSoft, told CED that the BroadSoft-IBM platform is extremely applicable for PacketCable 2.0 networks, and that a list of protocols that the two companies support are also supported by PacketCable 2.0.
Walters also told CED that the platform strays from the competition by offering flexibility and extensibility. “Both BroadSoft and IBM have carrier-grade platforms,” he added, making the solution “absolutely carrier-class.” And in terms of scaling, “there is no issue with scaling to millions and millions of users,” as cable operators might want to do, he said.
The solution integrates BroadSoft's VoIP application platform, BroadWorks, and its Xtended Web Services with IBM WebSphere and IBM Rational using IBM's Service Provider Delivery Framework (SPDE) 3.0. The platform is currently operating within the BroadSoft Xtended sandbox.
The addition of IBM WebSphere and Rational offer the following for BroadWorks’ customers:
- The IBM WebSphere Presence Server and WebSphere XML Document Management Server (XDMS) provide developers with new presence and XML document management capabilities.
"In today's competitive landscape, it is critical for providers to differentiate themselves through the integration of rich multimedia and Web 2.0-oriented services,” Walters said. “Voice is a powerful capability that creates endless opportunities for service innovation, but [it] has historically been closed to mainstream developers and [has been] difficult to rapidly integrate into carrier-grade services. BroadSoft and IBM are giving providers the agility they need to meet new customer demands and to quickly develop and deploy advanced, revenue-generating communications solutions that are most important to their customers."
Cable operators such as Cox Communications have used BroadSoft’s BroadWorks VoIP platform, which enables service providers to deliver advanced hosted PBX services. In June 2007, Cox Business Services chose BroadWorks as the foundation for its next-gen IP telephony service.