Broadband Briefs for 02/12/09
• Apps being taken for CTAM U.’s Diversity Fellowships
By Traci Patterson
Applications are currently being accepted for four Diversity Fellowships to the Cable & Telecommunications Association for Marketing (CTAM) Educational Foundation’s 2009 Executive Management Program (CTAM U.).
The Fellowships are available to National Association for Multi-Ethnicity in Communications (NAMIC) Platinum members, as well as participants in NAMIC’s Creative Summit and/or the Walter Kaitz Foundation’s National Supplier Diversity Initiative.
The deadline to submit an application is March 20, and recipients will be notified no later than April 1. For more information on the program and Fellowships, and to apply, click here or contact Ilana Lampell, manager of the CTAM Foundation, at firstname.lastname@example.org. CTAM U. will be held June 14-19 at the Harvard Business School in Boston.
• Research: FTTH generates higher ARPU than DSL
By Traci Patterson
Fiber-to-the-home (FTTH) generates 20 percent to 30 percent higher average revenue per user (ARPU) than DSL, according to Yankee Group and FTTH Council Europe findings released in conjunction with the FTTH Council Europe Conference, being held in Copenhagen, Denmark.
Other findings include: High-definition television (HDTV) is increasingly a key acquisition driver, but it requires the whole content ecosystem to shift to HD to succeed; the next wave of revenues will come from further integration of wireline and wireless networks, as well as wider economy services, such as home security and tele-education; and two-way video communication will be the enabler service that truly allows the bloom of partnership-driven, wider economy services.
“The market is always in search of the killer app, the ‘holy grail’ of future revenues that will justify network investment. Our study demonstrates that the value to the customer, and therefore the revenues to the service provider, are in the bundling of many and diverse services,” said Yankee Group Senior Analyst Benoît Felten. “Some applications (HDTV, bandwidth offerings over 50 Mbps symmetric) are ‘killer’ in that they drive the customer to subscribe, but once he’s become a customer, it’s the whole panel of services that make a profitable, satisfied and loyal customer.”