Broadband Briefs for 01/15/09
• Frontier chooses Teradata, Scorecard for sub analysis
By Traci Patterson
Frontier Communications – which provides phone, Internet, wireless Internet and Dish Network satellite TV services to customers in 24 states – is now using Teradata Corp.’s Active Enterprise Data Warehouse, as well as a Scorecard Systems subscriber analysis application, to gain better insight into its customer’s behavior.
Teradata provides integrated data to deliver a company-wide view of business operations, subscribers and customers. Scorecard Systems offers subscriber analysis for carriers in the telephony, broadband, wireless and cable/satellite TV industries.
“The combination of a Teradata Enterprise Data Warehouse and Scorecard’s subscriber analysis application gives us great visibility into the needs and usage patterns of our customer base,” said Scott DeLap, Frontier’s director of financial systems and reporting. “Traditionally, fixed-line carriers have relied upon hard-coded reporting platforms that do not give deep insight into value-added service and bundled activity. In contrast, our new deployment gives Frontier accurate, auditable and deep insight into migration paths, feature-level churn and other key metrics. The Teradata platform allows us to link this data with all of our other key enterprise information and to process it quickly.”
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