Online media company blip.tv and ActiveVideo Networks said today that they’ve hooked up on a deal that will enable blip.tv’s Web-based content to be viewed on TVs via ActiveVideo’s Distribution Network platform.
ActiveVideo streams traditional programming and Web-based content to digital set-top boxes and Web-connected CE devices. It combines the personalized, socially connected experience that viewers have traditionally come to expect from the Web with the quality, immediacy and remote-control navigation of television.
“While the wealth of content on the Web is appealing to viewers, the adoption of flat-screen devices over the past several years shows that people still place a high value on watching great content on the television set,” said Duncan Campbell, vice president of business development for ActiveVideo Networks. “By working with blip.tv, we can help service providers and CE manufacturers differentiate themselves by powering personal televisions with some of the best original content on the Web.”
Founded in May 2005, blip.tv hosts, distributes and monetizes independent shows on the Web, including programs produced by Michael Eisner’s Tornante Company, 60Frames and DECA.
Blip.tv matches top shows with sponsors and also operates a network of advertising networks for emerging shows. All advertising revenue is shared equally between blip.tv and show creators.
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