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Zodiac, Ensequence team up on EBIF player for tru2way, PowerTV

Mon, 12/15/2008 - 7:25am
Mike Robuck

Today Zodiac Interactive announced the release of its ETV/EBIF player for PowerTV and tru2way.

Zodiac worked with Ensequence to insure that Ensequence’s “Create” authoring software fully supported the EBIF player for Cisco/Scientific Atlanta’s PowerTV set-top box, as well as being compliant with CableLabs’ ETV/EBIF standard.

ETV/EBIF will play a blossoming role in the cable industry’s advanced advertising efforts. Canoe Ventures, the joint venture between Time Warner Cable, Comcast, Cox Communications, Cablevision, Bright House Networks and Charter, has chosen EBIF as the initial platform for the rollout of its addressable and interactive TV advertising.

EBIF players are required to reach more than 40 million existing digital cable TV subscribers. Zodiac said its EBIF player for Scientific Atlanta's PowerTV set-top box is widely available today and that it has been successfully tested with multiple interactive TV experiences, which were developed for the EBIF standard. 

The company is also planning to make a tru2way player available in the first quarter of 2009. While EBIF is designed to work with legacy set-top boxes that are already in the field, the plan is to migrate some of those interactive applications into the more advanced tru2way boxes at a later date.

"As one of the leading application developers for tru2way, Zodiac has supported CableLabs initiatives for many years, and we are now pleased to also support EBIF through a generally available EBIF player," said Michael Rivkin, Zodiac's CEO. "The EBIF player we're announcing today is the lightest, least memory intensive and highest-performing player on the market, and it's 100 percent compliant to the EBIF specification."

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