Virgin Media launches 50 Mbps service

Tue, 12/16/2008 - 7:30am
Mike Robuck

On Monday, Virgin Media became the first service provider in the United Kingdom to rollout a DOCSIS 3.0-based 50 Mbps high-speed Internet service.

Virgin Media said the faster service will reach 40 percent of its network by the end of this year, with the rest coming on board next summer.

"Today marks a historic moment, for both Virgin Media and the UK,” said Virgin Media CEO Neil Berkett. “As the first ISP to rollout next-generation broadband access, our 50 Mbps service represents the dawning of a new era of high-speed services in the UK and is just the beginning of what we hope to offer our customers over the coming years.”

Virgin said the faster speeds will enable better user experiences for interactive gaming and downloads of HD video content, and will provide teleconferencing in multiple rooms of a household at the same time.

The standalone service costs 51 pounds (about $77) per month, or 35 pounds (about $53) when bundled with a phone service.

Once it’s fully deployed, the upgrade to DOCSIS 3.0 means Virgin Media will be able to process more than three times the data currently handled by the cable network, and it could eventually reach speeds of 200 Mbps.

More Broadband Direct:

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• Virgin Media launches 50 Mbps service

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• Report: Qwest an attractive target

• Vudu bows new Internet applications platform

• Telstra DQ'd from Oz broadband plan

• SCTE taking nominations for 7 open board seats

• Broadband Briefs for 12/16/08


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