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Research says TV sales will slump in ’09

Fri, 12/19/2008 - 7:05am
Mike Robuck

With the current turmoil in the economy, DisplaySearch has revised its TV market forecast for next year.

Among the revised projections, worldwide revenues are expected to fall year-over-year for the first time since LCD TV was launched in 2000. DisplaySearch said key factors were reductions in forecasted TV prices and revised forecasts for year-to-year shipment growth for LCD and plasma TVs in 2009, down respectively by seven and six points from the previous year.

LCD TV revenues were forecast to fall 16 percent, to $64 billion, in 2009, and total TV revenues will fall 18 percent, to $88 billion. DisplaySearch said that 2009 will be the most difficult year yet for the TV industry and supply chain.

The LCD TV market was expected to reach 102.2 million units in 2008, which would be 29 percent growth over 2007, but it’s a reduction of 3.6 million from the third quarter forecast for this year by DisplaySearch.

In 2009, the LCD TV market was forecast to reach 119.9 million units, for 17 percent growth, but that was reduced by 11.5 million units from the third quarter forecast this year for 2009.

Plasma TV is expected to grow 24 percent year-to-year, to 13.9 million, in 2008, which was largely unchanged from this year’s third-quarter prediction. DisplaySearch said this segment is expected to grow 5 percent from this year to next year, to 14.6 million units, reduced by 5 percent from the previous forecast for 2009.

DisplaySearch said the projected decrease was primarily due to the rapid decline in prices of 32-inch LCD TVs. Another factor is the smaller number of PDP players in the market as a result of aggressive pricing from the top PDP TV brands.

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