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Motorola inks strategic DTV agreement in China

Thu, 12/18/2008 - 7:20am
Mike Robuck

Motorola said its set-top box-producing subsidiary in China, Hangzhou Motorola Technological Ltd. (HMT), has signed a strategic cooperative agreement for its DTV platform with a large broadcaster operator.

Under the terms of the agreement, HMT and the Shaanxi BC & TV Intermediary Co. Ltd. (SXBN) will establish a joint laboratory to design integrated DTV hardware platforms and software offerings that Motorola said will provide digital video and information services, as well as unified user interfaces for all DTV subscribers in the Shaanxi province.

Aimed at improving SXBN's operational efficiency and performance, Motorola said the lab will position SXBN as China's only broadcast operator to own a wholly integrated DTV platform. In addition, the lab will conduct further research on the future demands for DTV and value-added services.

SXBN is one of the leading provincial-level public broadcasting companies in China. Since the beginning of this year, SXBN has stepped up its efforts on digital migration for TV networks in the Shaanxi Province.

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