Broadband Briefs for 12/04/08

Thu, 12/04/2008 - 7:00am

Cablevision launches Optimum Latino
By Traci Patterson

Cablevision has launched Optimum Latino, an online channel that delivers Spanish-language content to its Optimum Online customers.

Optimum Online joined with, a digital content provider for the U.S. Spanish-speaking community, to create the new Web channel, which is available at no additional charge as a value-added benefit to

Earlier this week, Cablevision revealed the new Optimum, which provides Cablevision customers with access to information and savings on a variety of consumer electronics products (story here).

Verizon wins franchise in Mass. town; offers HSI in Ohio towns
By Traci Patterson

Consumers in Danvers, Mass., will soon have access to Verizon’s FiOS TV service, thanks to a newly approved agreement authorizing the telco to offer its video service in the community. The approval makes 87 the total number of Massachusetts communities where Verizon's FiOS TV is, or will soon be, available. Verizon is currently in negotiations with several other communities in Massachusetts.

Additionally, more consumers and businesses in Bryan, Celina and St. Marys, Ohio, now have access to Verizon’s high-speed Internet service.

Verizon's entry-level service offers speeds of up to 1 Mbps downstream and 384 Kbps upstream for $9.99 per month for the first six months with a one-year contract; monthly pricing for the remainder of the annual plan will be $25.99 per month. Verizon's up-to-3 Mbps/768 Kbps service is $19.99 for the first six months as part of an annual plan, with the following six-month pricing of $33.99 per month.

DirecTV launching HD public TV stations in 14 markets
By Traci Patterson

DirecTV is set to launch local public TV stations in high-definition (HD) in 14 markets nationwide. The satellite provider will continue to rollout additional markets through the end of the year and in 2009 – ahead of the Feb. 17 digital transition.

DirecTV will also carry two national, standard-definition (SD) channels of public television programming and will work with APTS and PBS stations to develop programming for its video-on-demand (VOD) service.

Local PBS stations in HD are now available in the following markets: Cedar Rapids-Waterloo-Iowa City-Dubuque, Iowa; Chicago; Davenport, Iowa-Rock Island-Moline, Ill.; Detroit; Houston; Los Angeles; Miami-Fort Lauderdale, Fla.; Minneapolis-St. Paul; New York City; Norfolk-Newport News, Va.; Phoenix; Portland, Ore.; Rochester, N.Y.; and Waco-Temple-Bryan, Texas.

Hallmark Channel, Google ink advertising agreement
By Mike Robuck

The Hallmark Channel and Google announced a strategic advertising agreement to offer advertisers access to programming through the Google TV Ads program.

With the agreement, advertisers will now be able to reach viewers by using the Google TV Ads platform to place ads on both the Hallmark Channel and Hallmark Movie Channel.

Starting early next year, advertisers will be able to access both networks' national audiences in order to receive viewership data that was previously unavailable.

More Broadband Direct:

• Comcast preps bandwidth usage meter

• Congress crafting broadband investment

• Verizon musters offense for Philly franchise

• AT&T to trim 4% of staff

• J:COM to deploy DVD/HD set-top

• Invidi forms advisory board for advertising initiatives

• Hawaiian Telcom stays alive

• Retirees fight Windstream plan to cut benefits

• Broadband Briefs for 12/04/08


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