News
The gradual move from schedule-based TV broadcasting to on-demand distribution has created a new opportunity for cable operators to acquire and retain new customers, and it has also allowed for new applications such as “catch up TV,” “pause live TV” and the network personal video recorder (nPVR).
Time-shifted TV has also led to an increase in content, which has impacted storage requirements, according to a new report from ABI Research. And a continued transition to high-definition content will result in increased demand for video server capacity over time, the report concluded.
“VOD and server-based time shifting are attractive services for consumers and give carriers a cost-effective weapon in combating the new offerings consumers find outside of traditional pay-TV services,” says ABI Research Director Michael Wolf. “This overall push for greater consumer control over viewing through time-shifted and on-demand content will have a direct impact on the success of those selling video servers and related infrastructure.”
Wolf added: “Those server vendors that design and develop products able to handle this expansion in both content and storage, and to make services available to consumers effectively, are best positioned to garner this business.”
ABI Research’s report, “Video Server Market Analysis,” examines current trends in the video server market, and it discusses the video server’s role in delivering on-demand and interactive services. The report also identifies market drivers and inhibitors and profiles key players and their product offerings in the cable, telco and broadcast segments. Market share and pricing trend data are accompanied by regional and market segment forecasts.
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