Sezmi calls Seattle trial a success

Thu, 11/13/2008 - 7:20am
Mike Robuck

Sezmi Corp. said today that its two-month trial was a success in terms of delivering video services with a combination of terrestrial digital broadcasts and broadband.

The company’s “FlexCast” technology uses the efficiency and scale of terrestrial broadcast delivery with the interactivity and access of existing broadband infrastructure.

The local Seattle broadcast partners included Fisher, Tribune and Daystar, over whose spectrum Sezmi operates in the Seattle metropolitan area.

Sezmi’s content lineup included, among others, traditional broadcast networks, cable and specialty networks, Internet video, and pay-per-view movies.

“This is a significant milestone, not only for Sezmi, but also for the broadcasting industry and for the television viewing public, whose choices today are narrowly confined by what they can watch and when,” said Buno Pati, co-founder and CEO of Sezmi.

Sezmi said its platform opens additional revenue streams to broadcasters. Sezmi licenses broadcasters' spectrum to distribute, or datacast, popular television and Internet video content to its subscribers.

Sezmi also said it can enhance revenue with targeted advertising and extend broadcaster brands by bringing together local news and programming with online content in a single, local station content “Zone.”

Sezmi said it’s now launching technical trials in additional cities and preparing consumer trials in several unnamed markets around the country.

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