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Nielsen: Video usage increases across three screens

Tue, 11/25/2008 - 7:15am
Mike Robuck

According to a recent report by the Nielsen Co., video consumption across the three viewing screens continues to peak in the United States.

“Americans keep finding more time to spend with the three screens,” said Susan Whiting, vice chairperson for The Nielsen Co.  “TV use is at an all-time high, yet people are also using the Internet more often – 31 percent of which is happening simultaneously.”

The report, “A2/M2 Three Screen Report,” said as of the most recent third quarter, the average person in the U.S. watched approximately 142 hours of TV in one month. In addition, people who used the Internet were online 27 hours per month, while viewers who used a mobile phone spent three hours per month watching mobile video.

The average time a U.S. home used a TV set during the 2007-08 television season was up to 8 hours and 18 minutes per day, a record high since Nielsen started measuring television in the 1950s.

Additional findings from the report included:

  • Americans are spending more time than ever with their televisions, computers and mobile phones, with television remaining the dominant screen, watched more than 142 hours per month – 5 hours more than last year.
  • Americans spend more than 6 hours per month watching time-shifted TV, which is more than double the amount of time they watch video online.
  • Men are more likely than women to watch video on mobile phones, while women are more likely then men to watch video on the Internet.
  • During the third quarter, there was no shortage of online video content, with events including the Olympics, Major League baseball games, the political conventions and debates, and the financial crisis. Online video use grew steadily through the quarter.

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