Comcast uses Salem, Ore., as all-digital test market
In anticipation of the digital transition, Comcast is using Salem, Ore., as a test market for going all-digital and using digital-to-analog set-tops.
Salem appears to be a good choice for the attempt; 75 percent of Comcast’s subscribers there are already digital, and 10 percent subscribe to the Limited Basic or Extended Basic tier, leaving a fairly small population to deal with (Salem’s total population was 152,000 as of July 2007).
Comcast will distribute, for free, one set-top and two D-A adapters to any subscriber who elects to continue getting the 70+ Extended Basic channel lineup.
Comcast will continue providing channels 2 through 31 in analog format. Customers who had Extended Basic and do not want a D-A converter box will get fewer channels, and will have their bills adjusted accordingly.
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