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AT & T realigns ad operations

Thu, 11/20/2008 - 7:15am
Brian Santo

After a corporate-level organization in October (story here), AT&T has realigned its advertising sales to align with the new structure.

The corporate reorganization was a first step in erasing the hard line between fixed-line services and mobile services. The reorganization in the company’s advertising operations is another step in that same direction.

AT&T's Advertising & Publishing business unit has been renamed AT&T Advertising Solutions and is responsible for all of AT&T’s advertising sales, according to the company, to take advantage of advertising opportunities that cut across print, Internet, TV and wireless.

Meanwhile, AT&T's Yellowpages.com business unit has been renamed AT&T Interactive. That operation gets expanded responsibility for the development, management and delivery of online and mobile advertising products across all of AT&T's media platforms. AT&T Interactive is responsible for online and mobile advertising inventory and offerings.

The president and CEO of AT&T Advertising Solutions is Frank Jules. AT&T Interactive will be under the leadership of President and CEO David Krantz.

According to Jules, “The realignment streamlines our now 50-state sales organization's ability to offer businesses a suite of advertising solutions across multiple platforms.”

More Broadband Direct:

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• AT&T realigns ad operations

• Amino to buy Tilgin's IPTV STB division

• Set-top market may decline after '12

• Broadband Briefs for 11/20/08

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