ANAHEIM, Calif. – Today during his keynote address at TelcoTV, AT&T’s Dan York said his company had finished rolling out its whole-home DVR service.
AT&T announced its Total Home DVR initiative in September and vowed to have the service in all of its markets by year’s end.
The Total Home DVR is now available to AT&T customers in each of the 69 markets where U-verse services are available. The rollout was complete after the following 10 areas launched the Total Home DVR: Bakersfield, Calif.; Dayton, Ohio; Green Bay, Wis.; Little Rock, Ark.; South Bend, Ind.; Tulsa, Okla.; Jacksonville, Miami and West Palm Beach, Fla.; and Wichita, Kan.
The free service lets subscribers playback standard-definition (SD) and high-definition (HD) recorded content on other connected TVs in the home. The service was first deployed to AT&T customers in the San Francisco Bay area.
The Total Home DVR also lets customers stop a movie in one room and resume watching it in another on up to seven additional U-verse-connected TVs. York, AT&T’s executive vice president of content, said cable operators aren’t offering a similar service.
The service can store up to 133 hours of SD programming, or 37 hours of HD programming. The Total Home DVR can also simultaneously playback four SD recordings, or three HD recordings.
AT&T's Total Home DVR
AT&T was able to automatically upgrade the Motorola and Cisco/Scientific Atlanta receivers through its IP network by pushing software client upgrades to each subscriber during routine overnight maintenance windows.
York also provided an update on the number of subscribers for AT&T’s U-verse video service. Currently, AT&T has 781,000 subscribers after adding 232,000 in the third quarter. York said AT&T is on track to have one million subscribers by the end of this year.
AT&T’s U-verse video service passes 14 million living units in the 22 states where it’s deployed, which York said will increase to 30 million by 2010.
York also spoke about AT&T’s three-screen strategy of delivering video to TVs, PCs and mobile devices, which he said the telcos were better positioned to do than other service providers.
And York said there were four key lessons learned from AT&T’s IPTV deployments: when it comes to content, customers want a large number of choices, such as more HD and larger VOD libraries; subscribers want to be able to personalize their content by watching what they want to watch, when they want watch it; subscribers want to be able to view their content across various platforms; and everything must be consumer-centric and not technology-centric.
York said AT&T is a communications and entertainment provider, but entertainment is more than just TV; it should also include bringing the platform together with games, TV shows and content to mobile devices.
“This is about true integration,” York said. “The bottom line is we’re putting our customers at the center of the digital lifestyle.”
The TelcoTV show is now in its seventh year, with the current edition in Anaheim, Calif. The number of attendees weren’t announced before the keynote addresses, but there are more than 150 vendors in attendance.
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