TWC debuts avatar video Web site
Time Warner Cable has launched a new Web site that allows users to make their own avatars while creating their own celebrity news videos. The Web site, Myfamestar.com, lets users customize news content.
The new video promotion – which is called “Fame Star! The Online Biopic You Control” – was developed by Ogilvy New York and uses voice-enabled avatar technology from Oddcast. Once users upload their photographs, record their voices and select story options such as success, scandal and tragedy, a one-minute biopic is created.
“Time Warner Cable gives its customers control of all their in-home entertainment options,” said Lisa Stockmon, vice president of marketing for Time Warner Cable. “This new viral video is a fun way to show the connection between our brand and our consumers’ ability to control and create their own forms of entertainment.”
Fame Star launched yesterday, and the site will be promoted through social media sites, Time Warner Cable’s Web site and other online properties.
“Engaging the consumer by creating rich online experiences is a proven brand-building model,” said Tommy Henvey, creative director of Ogilvy New York. “This is a creative way to involve the public by borrowing from the cultural phenomenon of fame, and allowing the consumer to write his or her own celebrity story.”
Once the videos are completed, they can be shared through social networks such as MySpace, Digg and Facebook.
According to published reports, Time Warner Cable is targeting customers in New York, Los Angeles and Dallas via e-mail, social networks and online properties.
"Fame Star brings users’ passion for online self expression together with the growing popularity of reality shows and celebrity content," said Adi Sideman, CEO of Oddcast. "The Oddcast technology allows site visitors to create their very own celebrity-style story and also empowers them to help extend the Time Warner Cable message. Humorous content performs great for viral distribution. The hilarious life stories are sure to be a hit."
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