Suddenlink tunes up VOD with SeaChange, Motorola

Wed, 10/29/2008 - 8:30am
Mike Robuck

Suddenlink Communications said it has launched a video-on-demand service for its subscribers in Texas, with more states to follow.

Suddenlink, the nation’s eighth-largest cable operator, is one of the first platforms that has SeaChange International’s management software controlling third-party video servers.

Suddenlink launched VOD by using the open design of SeaChange’s Axiom On Demand content delivery platform to deploy SeaChange software in a central location, supporting Motorola video servers and delivering VOD content to 23 different markets.

SeaChange VOD Architecture
SeaChange VOD Architecture - Click Here to Enlarge 

Axiom software running at Suddenlink’s College Station, Texas, media operations center is controlling nine Motorola video servers to provide VOD to digital cable customers in a geographic region covering several thousand square miles.

SeaChange said the one-of-a-kind operation receives content centrally, propagates the content across the Suddenlink backbone to video servers distributed throughout Suddenlink regions, and then streams content to subscribers.

“From the outset, our goal was to build a centralized VOD operation that spanned multiple DACs and markets, minimized equipment and network elements, and leveraged our national backbone while minimizing the need to have operational VOD personnel in every market,” said Gregg Grigaitis, vice president of advanced technology for Suddenlink. “We identified SeaChange’s Axiom software to serve as the heart of the system, driving our Motorola video servers. Given our longtime use of SeaChange’s digital advertising systems, taking the incremental step to VOD was easy in that we were able to leverage existing operational facilities and resources.

“Looking ahead, we now have an infrastructure in place to easily support incremental VOD initiatives such as advertising and interactive applications.”

Earlier this month, Buckeye CableSystem upgraded its SeaChange VOD platform by adding new software and flash memory servers from the vendor (story here).

More Broadband Direct:

• Comcast reports healthy third-quarter earnings

• Cable heads off hasty FCC OK of intercarrier rules

• Suddenlink tunes up VOD with SeaChange, Motorola

• Bright House Networks turns up speed with PowerBoost

• Qwest's Q3 net income drops 93% year-over-year

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• Another small op files complaint with FCC regarding retrans

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• Broadband Briefs for 10/29/08


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