Comcast Media Center buys Radiance Technologies for $5M
Denver-based Comcast Media Center (CMC) announced today that it has bought substantially all of the assets of Radiance Technologies for $5 million.
Radiance has patented technologies for scheduling and executing data transfers, and for controlling data transfer rates. Its technologies are used to support the asset management and delivery requirements of companies in the aerospace, automotive, advertising and media industries, among others.
While the Comcast Media Center didn’t say specifically how all of Radiance’s technologies would be used, moving around large advertising assets could prove useful in cable industry advertising initiatives such as Canoe Ventures, which is a joint venture between Comcast, Cox Communications, Charter, Bright House Networks, Cablevision and Time Warner Cable.
Radiance’s technology seems to be a good fit for the CMC’s Ad Distribution Network and its VOD content distribution platform. The acquisition also boosts CMC’s in-house software development capabilities for supporting the content management needs of CMC’s HITS Quantum affiliates and its content services customers.
Thomas L. Engdahl, president and CEO of Radiance Technologies, has joined the CMC’s executive management team as senior vice president and general manager of Radiance, a wholly owned business operation of the CMC.
Based in Santa Clara, Calif., and bolstered by the CMC’s operational and technological resources, Radiance Technologies’ sales and customer support teams will continue to market Radiance’s digital asset systems, including its flagship TrueDelivery managed asset delivery system, to the advertising and enterprise markets.
The Radiance product development department has merged with the CMC’s engineering and integrated technology unit.
“With a track record for developing and operating systems that can move large digital assets across broadband architecture, Radiance is a terrific addition to the CMC’s content management distribution capabilities,” said Gary Traver, senior vice president and COO for CMC. “In addition to complementing the digital asset management services we offer to the media industry’s content creation and distribution companies, the Radiance team allows us to expand our reach into new markets, which increasingly require the ability to move video-rich content across their companies and customer bases.”
In May, the CMC launched HITS AxIS, which is a centralized platform that was designed to support advanced interactive application developers, while also facilitating the launch of these interactive services on cable systems that serve small- to mid-size markets (story here).
The CMC was founded by TCI as the National Digital Television Center (NDTC) in the mid-1990s and launched the HITS platform and many first-generation digital TV networks/multiplexes and iTV applications.
The company’s name was changed to AT&T Digital Media Center, and then Comcast Media Center, to reflect its expansion into IP-based capabilities and platforms under ownership by AT&T and Comcast. HITS Quantum currently serves more than 400 MSOs operating more than 2,000 cable systems across the U.S.
More Broadband Direct: