Comcast said yesterday that it has reached its previously stated goal of offering customers more than 1,000 linear and HD VOD choices by year’s end (story here).
The nation’s largest cable operator met its goal, which was first announced by CEO Brian Roberts at January’s Consumer Electronics Show, with several months to spare. The increased HD choices and expanded VOD library are part of Comcast's "Project Infinity,” which was announced earlier this year and included the launch of its Fancast Web portal.
The 1,000 HD choices also give Comcast fodder against the satellite providers who have been touting their 100-channel HD lineups.
Comcast also provided a look at recent HD trends, which included the following:
- The proportion of viewing time spent with HD has increased nearly 50 percent in four years.
- Over the next three years, the total number of HD households receiving HD service is expected to increase by 90 percent, or 53 million households.
- Of homes with HD cable, 27 percent now have two or more HD sets hooked up to cable HD.
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