Broadband Briefs for 10/16/08

Thu, 10/16/2008 - 8:00am

DirecTV chooses TandbergTV’s encoders for HD expansion
By Traci Patterson

DirecTV has selected Tandberg Television’s MPEG-4 AVC HD encoding solutions for its local high-definition (HD) channel expansion.

Currently, DirecTV provides local HD channels to 100 U.S. markets, representing more than 83 percent of U.S. TV households. The satellite provider has said that it plans to provide local HD broadcast channels to more than 121 cities, representing approximately 88 percent of U.S. TV households, by year’s end, and it has chosen TandbergTV’s MPEG-4 AVC encoding platform for the continued expansion.

The solution chosen by DirecTV includes the newly released EN8095 encoders, which feature IP statistical multiplexing, 8VSB input, and control of up to three different outputs (MPEG-4 AVC HD/SD and MPEG-2 SD). The encoders provide more bandwidth efficiency, allow for the ability to capture and rebroadcast terrestrial HD channels, and allow DirecTV to use existing operational efficiencies, as well as to support future requirements, TandbergTV said.

Harmonic’s Carbon Coder chosen for 3 Italia’s mobile TV service
By Traci Patterson

Harmonic’s Rhozet Carbon Coder video transcoding solution has been selected by 3 Italia as part of the Italian mobile operator’s cross-media strategy to deliver mobile TV over its DVB-H network.

3 Italia is currently implementing its mobile TV and Internet cross-media strategy, which brings broadcast TV, thematic channels, TV 2.0 and social networking to the mobile phone, according to Harmonic. The Rhozet Carbon Coder is used to transcode this content and to make it available to 3 Italia's DVB-H network.

The Carbon Coder is a universal transcoding application that facilitates the transfer of media between platforms, including acquisition, editing, playout, archive, the Internet and mobile devices, the company said. It can run as a stand-alone application or as part of a multi-node, fully automated rendering farm, and it provides high-performance, scalable and cost-effective transcoding for business environments.

AT&T puts Lurie in charge of Emerging Devices unit
By Traci Patterson

AT&T has appointed Glenn Lurie as president of AT&T Emerging Devices, National Distribution and Resale, where he will lead the telco’s initiative to bring wireless connectivity to new consumer electronics devices and applications – including personal computers, mobile Internet devices or mini computers, in-car entertainment and navigation systems, and cameras and machine-to-machine communications solutions.

The new organization is a component of AT&T's business strategy to grow its wireless penetration and develop new distribution models.

Lurie was formerly the president of National Distribution for AT&T Mobility. Lurie also manages AT&T's presence with national retailers and resellers.

JDSU names Rastogi SVP of corporate development, marketing
By Traci Patterson

JDSU has appointed Sharad Rastogi to the position of senior vice president of corporate development and marketing. Rastogi will be responsible for strategic planning, mergers and acquisitions, and overall corporate marketing functions.

Previously, Rastogi was vice president of corporate development at Avid Technology and general manager of Pinnacle Systems, the consumer business unit at Avid where he was responsible for strategy, acquisitions, alliances and new business opportunities.

Prior to Avid, Sharad was a partner in the management consulting firm Bain & Company Inc., where he advised technology, media, venture capital and private equity clients in corporate strategy, operational improvement, mergers and acquisitions, and post-merger integration.

More Broadband Direct:

• Panasonic serves up tru2way TVs in 2 Comcast markets

• Economy hitting cable stocks

• Comcast follows through on offering 1,000 HD choices

• NCTA/SCTE open call for papers

• Verizon gains approval for safety plan on FiOS installs

• Verizon ups service offerings in Calif., Mass., Pa.

• Dish adds 11 MPEG-4 markets

• Qwest expands its Ethernet footprint

• FCC's Martin throws support toward use of white spaces

• Broadband Briefs for 10/16/08


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