Tandberg, Ericsson to host a slew of demos at IBC

Tue, 09/02/2008 - 8:32am
Mike Robuck

Ericsson and Tandberg Television, which is a division of Ericsson, will debut various new products and technologies at next week’s IBC show that were designed to help content providers and service operators reach consumers across any platform, to any device.

From video contribution to consumer television services, the companies will show how their combined broadcast, broadband and mobile expertise can power individual television experiences and support multi-platform, multi-format television, in an all high-definition (HD), everything on-demand and connected TV world.

Visitors to Ericsson and Tandberg’s booth at IBC will see acquisition, contribution and distribution, content management, HDTV, video-on-demand (VOD), Internet, cable, mobile, IPTV and advanced advertising offerings.

“This is an important IBC for Ericsson and Tandberg Television as we demonstrate our vision for the future of television in a converged world – what we call the Individual Television Experience. At IBC 2008, we will feature a combination of existing and new products that enable operators to deliver this new entertainment experience, differentiate their services and increase revenues,” said Tandberg President Eric Cooney.

The demonstrations include compression, ad insertion and targeted advertising, improved asset management and distribution for linear and non-linear video with next-generation Mediapath, and the European debut of Tandberg’s RX8310 multi-format professional receiver.

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