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Survey: Users really love their DVRs

Wed, 09/03/2008 - 8:15am
Mike Robuck

What’s not to like about using a DVR? Now we have empirical data from NDS Group to support users’ love affairs with their DVRs.

In a survey of DVR users worldwide, NDS found that more than 70 percent of DVR owners said that they cannot live without their DVR.

Other results from the survey included:

  • Owners ranked the DVR the second-most essential household technology item they cannot live without, topped only by the mobile phone.
  • Asked to rank the relative importance of a variety of household appliances, DVR owners ranked the DVR as the third-most indispensable item after the washing machine and the microwave oven.
  • DVR owners with partners say that having a DVR makes for a happier home life.
  • Eighty-nine percent of Americans, 81 percent of British, 80 percent of Australians and 78 percent of Italians all reported that the DVR has improved how much they enjoy watching television.

NDS said it conducted the survey because it wanted to know how DVRs were changing people’s lives. NDS said the statistics and trends detailed in the NDS DVR Report demonstrated the importance of the DVR’s role in the lives of consumers of all ages.

The survey was carried out by Consumer Analysis Group in July. The survey involved 1,012 people aged 18-70 years old who have a DVR at home.

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