San Bruno Cable, a municipally owned cable company in San Bruno, Calif., is using several products from RGB Networks as part of its digital video network upgrade.
San Bruno Cable’s upgrade includes digital local advertising insertion and the migration to an all-digital network. To date, San Bruno has so far deployed three of RGB’s products for its digital headend upgrade: the Broadcast Network Processor (BNP), the Simulcast Edge Processor (SEP) and the Modular Media Converter (MMC).
San Bruno Cable is using RGB’s MMC to aggregate channels delivered to the company’s headend via satellite. The BNP then combines these with off-air channels and transrates them all in order to reduce the bandwidth requirements of each program without affecting picture quality. The BNP then inserts local ads into available advertising slots on the available programs. Finally, San Bruno Cable uses the SEP at the edge of its network to decode the digital programs to analog in order to support its analog subscribers.
San Bruno Cable has been providing cable television service to the San Bruno community since 1971. Since that time, it has expanded its services to include digital cable, broadband Internet access and digital phone service.
Today, after incorporating a series of system upgrades, San Bruno Cable’s system passes approximately 15,500 homes, serving nearly 9,750 customers with basic cable service, 3,200 customers with digital cable service, more than 5,000 customers with high-speed Internet service, and more than 500 customers with digital phone service. San Bruno has also added HDTV and video-on-demand to its list of services.
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