Microsoft launches new platform for TV on PCs
Today at IBC, Microsoft announced a new worldwide platform for delivering broadcast TV onto PCs.
Microsoft said the new platform, which it’s calling Protected Broadcast Driver Architecture (PBDA), was made possible by the recent release of Windows Media Center TV Pack.
Microsoft said the platform enables the PC/TV hardware ecosystem to integrate almost any free or premium TV service into Windows Media Center, while also assuring the TV industry that there is strong content protection.
Among the leading companies supporting PBDA at the show are AVerMedia Inc., Buffalo, Hauppauge Computer Works Inc., I-O Data Device Inc., NEC Electronics Corp., NXP Semiconductors and ViXS Systems Inc.
Microsoft said the PBDA platform supersedes the existing Broadcast Driver Architecture (BDA), which has been Microsoft’s standard for digital video capture on Windows operating systems for many years.
With the new platform, PC OEMs and tuner-makers no longer need to rely heavily on Microsoft to specifically enable and support the ability to output broadcast services on a one-off basis; they can develop and ship TV tuners for Windows Media Center to target a broader set of TV standards and markets.
“For the first time, we’re enabling those in the PC/TV community to build tuners and integrate almost any broadcast service into Windows Media Center themselves, regardless of geographic location or television standard – we’ve removed a major roadblock by delivering one consistent platform for the industry,” said Geoff Robertson, general manager for Windows Media Center at Microsoft.
PBDA-based tuner offerings have already been launched in Japan, Germany and the United Kingdom.
Microsoft is also making several announcements at the show, including new customer adoption for the Microsoft Interactive Media Manager (IMM) solution with Abertis Telecom; adoption of Microsoft Silverlight by European broadcasters and the upcoming inclusion of additional codecs, such as H.264 and Advanced Audio Coding (AAC), in the Silverlight plug-in; and developments for the Microsoft Mediaroom Internet Protocol television (IPTV) and multimedia software platform, including the Microsoft Mediaroom Advertising Platform (MAP), the Mediaroom Migration Program and an interactive TV application developed by emuse technologies using British Broadcasting Corp. content, which will be demonstrated for the first time at IBC.
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