Macrovision inks tru2way agreements with CableLabs
Macrovision has signed two agreements with CableLabs; the first will allow it to build products based on the tru2way specification, while the second will let Macrovision contribute to the support of the tru2way standard.
"Tru2way delivers a level of simplification and control that will usher in the next generation of capabilities for digital television viewing,” said Steve Shannon, EVP of product management at Macrovision. “We are very excited to join CableLabs in its efforts to bring tru2way to more consumers and look forward to building this technological breakthrough into more of our products.”
Macrovision said tru2way will be incorporated into its j-Guide, as well as the company’s interactive program guide, called Passport.
Macrovision will also allow its DLNA technologies to be used in CableLabs’ tru2way home networking protocol.
Tru2way, which is now the consumer-orientated name for the OpenCable Application Platform (OCAP), was originally part of the broader OpenCable initiative that CableLabs launched in 1997 to promote the deployment of interactive services over cable. OCAP consists of a stack of middleware software that resides between applications and the operating system within a consumer electronics device, such as a set-top box or OCAP-compliant TV set.
JAVA-based OpenCable devices can have new information or applications ported to them because of their two-way capabilities, with ETV and EBIF being designated as lighter-weight applications that can run on legacy set-top boxes before porting over to a full OpenCable environment.
For developers, content providers and broadcasters, OCAP holds the promise of “write once, deploy everywhere,” as opposed to writing to various proprietary platforms.
The tru2way bandwagon has started to fill up this year with CableLabs licenses granted to major consumer electronics companies, including Panasonic, Sony, LG Electronics and Samsung, as well as EchoStar (story here).
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