LRG: 27% of U.S. TV households have a DVR

Tue, 09/16/2008 - 8:15am
Traci Patterson

Approximately 27 percent of U.S. TV households have at least one digital video recorder (DVR), and 30 percent of those households have more than one DVR, according to new consumer research from Leichtman Research Group (LRG).

And DVR owners are extremely happy with their service – 87 percent would recommend their DVR service to a friend, and 81 percent rate their DVR between an 8 and a 10 on a 10-point scale (with 45 percent rating the service as a 10).

Recorded viewing is not the priority in DVR households, the research found – 68 percent of DVR owners said that they usually watch recorded DVR programs when there is nothing on regularly scheduled TV that they want to watch.

LRG’s research also found that:

  • 35 percent of DVR owners feel that they spend more time watching programs recorded on their DVR than regularly scheduled programs
  • 45 percent of DVR owners record five or fewer programs per week
  • 68 percent of digital cable subscribers say that they have used VOD – with 85 percent of this group having used VOD in the past month
  • 42 percent of VOD users are more likely to keep digital cable because of on-demand

“The number of U.S. households with DVRs has essentially doubled in the past two years, and – with a continued push from cable, DBS and telco TV providers – will likely double again over the next four years,” said Bruce Leichtman, president and principal analyst for LRG. “DVRs, along with on-demand, continue to change the way that many people watch TV. LRG forecasts that DVR and on-demand’s share of total TV viewing time in the U.S. will increase from about 6 percent today to 16 percent at the end of 2012.”

LRG’s findings are based on a survey of 1,300 households throughout the U.S. and are part of LRG’s study, “On-Demand TV 2008: A Nationwide Study on VOD and DVRs.”

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