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Cable industry launches Countdown to Youth Vote

Thu, 09/11/2008 - 8:05am
Mike Robuck

The cable industry announced that it has launched “Countdown to Youth Vote,” which was designed to increase voter turnout among multicultural youths between the ages of 18 and 29.

The Countdown to Youth Vote campaign, which is a continuation of the cable industry’s “Our Time to Vote” initiative, includes four new multicultural public service announcements (PSAs) that feature celebrities such as America Ferrera, Ana Ortiz and Kristi Yamaguchi.

The program provides online resources for youth to access voter information from several partner organizations: Rock the Vote, Asian and Pacific Islander American Vote (APIAVote), Hispanic Federation, the League of United Latin American Citizens (LULAC), the NAACP National Voter Fund and the National Association of Latino Elected Officials  Education Fund (NALEO), as well as two nationally available voter education resources: the Our Time to Vote Web site and a voter information resources hotline (1.866.544.VOTE).

The Comcast Foundation provided more than $2 million in grants earlier this year to several of the partner organizations.

Yesterday, the PSAs launched nationwide on the cable systems of Comcast, Cox, Time Warner and Charter Communications, and they will air through Nov. 3, the day before the national general election. 

The PSAs were taped by Comcast at the Asian Excellence Awards, the Black Entertainment Television (BET) Awards and the National Council of La Raza’s ALMA Awards.

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