Anystream, an online video encoding and video content management company, said today that it is buying online video syndication service Voxant.
The deal will merge Anystream’s platform with Voxant’s video news and information syndication service. Anystream said the combined technologies of the two companies will be a driver in the adoption of online video advertising, which it said has lagged behind the industry’s expectations due to a lack of flexible infrastructure and licensed content.
Anystream worked with NBC Universal on this summer’s on-demand production of the Beijing Olympics, while other customers include Reuters, AccuWeather and MLB.com.
Voxant is a participant in the online video category, boasting two million licensed assets from more than 400 news, entertainment and sports content partners and a network of 30,000 plus publishing affiliates worldwide.
According to published reports, it is the second-largest news and entertainment property based on video streams in the nation, after MSNBC, and it is second only to Google/YouTube in “views per viewer” engagement.
“There are three things that the broadband world requires for the economics of online video to explode,” said Fred Singer, Anystream’s CEO. “First, there must be licensed content to satisfy the needs of video-hungry publishers. Second, there must be a large syndicated affiliate site network to create meaningful monetization. Third, there must be a system for marketers to insert their message into indexed and categorized content. Only the combination of Anystream and Voxant delivers them all.”
Financial terms of the deal weren’t disclosed.
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