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Verizon’s stymied on retention marketing program

Fri, 07/18/2008 - 8:35am
Brian Santo

Verizon’s request to be allowed to continue retention marketing practices previously deemed illegal has been denied by an appeals court.

The FCC recently held that Verizon had been using customer information that was out of bounds for any marketing purpose; the FCC ordered Verizon to cease using the information for retention marketing.

Verizon is challenging the FCC decision with the U.S. Court of Appeals for the District of Columbia; the company petitioned the Appeals court to stay FCC’s order until the Appeals Court ruled on the legality of the practice.

The Appeals Court rejected only Verizon’s petition to stay the order. The Appeals Court has yet to rule on the legality of the program.

However, the court put the case on a fast-track schedule, instructing both sides to submit legal briefs by Sept. 22.

The FCC decision was in response to a complaint filed against Verizon in February by cable operators.

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