Incited Media, Widevine partner up on delivering multiplatform content

Tue, 07/22/2008 - 8:52am
Mike Robuck

Incited Media and Widevine Technologies today announced a technology partnership that bundles Widevine's content protection as part of Incited Media's cross-platform, live streaming service.

Los Angeles-based Incited Media offers full-scale streaming media production services for companies that require high-quality streaming entertainment capabilities. As part of the partnership, Widevine will enable Incited Media to secure distribution and consumption of live streams on a wide range of consumer platforms.

The two companies said the announcement reflects an industry trend, whereby content owners and service providers are increasingly requiring secure multiplatform content distribution for their premium content.

Users running Windows and Mac-based PCs are increasingly demanding the ability to watch content in the browser of their choice using the bundled video players native to their computers. The joint platform solidifies Incited Media's ability to enable content owners and service providers to deliver to this audience with a single platform that offers transcoding, ingestion, content protection and publishing capabilities.

"Our deep experience in live event management has migrated to include both live and on-demand distribution services for digital media service providers," said Joe Einstein, Incited Media's co-founder. "Our customers require a studio-approved content protection scheme to ensure monetized live-streamed and on-demand content is securely delivered.  Widevine's technology allows us to provide this critical security requirement to our clients and to complete the final component of our service offering."

Customers of the joint platform can create and publish content in widely used video formats such as Adobe Flash, Apple QuickTime and RealNetworks RealPlayer. They can also securely package and deliver streamed media, progressive downloaded or file downloaded content.

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