Broadband Briefs for 7/10/08

Thu, 07/10/2008 - 8:00am

• Yahoo Games to offer ad-supported, downloadable games online
By Traci Patterson

Yahoo Games is set to offer ad-supported, downloadable games from top casual games publishers.

With more than 400 ad-supported games expected to be available to users by the end of the year, Yahoo Games is creating new opportunities for advertisers to reach an engaged audience.

In-game advertising allows Yahoo Games and its publisher partners to better monetize game offerings, provide advertisers access to a coveted demographic of gamers and satisfy user demand for casual ad-supported games. Technology providers Double Fusion and NeoEdge will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo Games catalog, the company said, and paid downloads without advertising will also be available to users on Yahoo Games.

• Limelight Networks’ CFO to resign
By Traci Patterson

Limelight Networks – a content delivery partner that enables next-generation Internet business and entertainment – has announced that Matthew Hale, the company’s CFO, will leave the company, effective Dec. 31.

The company said that it has engaged an executive search firm to assist with finding a successor for Hale.

Hale joined Limelight Networks in December 2006.

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• ABI: Cable ops increasingly more 'bipolar' regarding STBs

• Google, Microsoft ask for online privacy laws

• Broadband Briefs for 7/10/08


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