News
• Yahoo Games to offer ad-supported, downloadable games online
By Traci Patterson
Yahoo Games is set to offer ad-supported, downloadable games from top casual games publishers.
With more than 400 ad-supported games expected to be available to users by the end of the year, Yahoo Games is creating new opportunities for advertisers to reach an engaged audience.
In-game advertising allows Yahoo Games and its publisher partners to better monetize game offerings, provide advertisers access to a coveted demographic of gamers and satisfy user demand for casual ad-supported games. Technology providers Double Fusion and NeoEdge will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo Games catalog, the company said, and paid downloads without advertising will also be available to users on Yahoo Games.
• Limelight Networks’ CFO to resign
By Traci Patterson
Limelight Networks – a content delivery partner that enables next-generation Internet business and entertainment – has announced that Matthew Hale, the company’s CFO, will leave the company, effective Dec. 31.
The company said that it has engaged an executive search firm to assist with finding a successor for Hale.
Hale joined Limelight Networks in December 2006.
More Broadband Direct:
• Bresnan deploys Harmonic's EdgeQAMs for VOD expansion
• Xohm to use DragonWave backhaul
• Verizon scores Big Ten Network content for FiOS
• Verizon Business launches new Wi-Fi interface
• WildBlue makes room for another 150K subs
• ABI: Cable ops increasingly more 'bipolar' regarding STBs
