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Warner Bros. launching ad-supported channels with distribution partners

Fri, 06/13/2008 - 8:05am
Traci Patterson

The Warner Bros. Television Group (WBTVG) has signed distribution agreements with Dailymotion, Joost, Sling Media, TiVo and Veoh Networks to launch ad-supported, branded channels.

WBTVG will work with the distribution partners to launch channels that will include TheWB.com and KidsWB.

The channels will launch in mid-September. The three-screen distribution strategy provides scale to advertisers, allowing them to associate with Warner Bros. brands through the expanding Warner Bros. digital arena, the company said.

“These new premium partnerships fit our overall digital distribution strategy by providing users the opportunity to access our content where and when they choose,” said Bruce Rosenblum, president of WBTVG. “These partnerships will further the reach of the high-quality content we are creating to fuel our branded, ad-supported niche destinations which will benefit both the user and the advertiser.”

The branded channels at Dailymotion.com, Joost.com, Sling, TiVo and Veoh.com will offer – free of charge to consumers – full-length episodes of programming, some drawing from The WB Network, and others from Kids’ WB! and the Warner Bros. collection. In addition, selected original series will be made exclusively for TheWB.com.

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