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Nielsen: average U.S. home received 118.6 TV channels in 2007

Mon, 06/09/2008 - 8:05am
Traci Patterson

In 2007, the average U.S. home received a record-high 118.6 television channels, according to a new report from The Nielsen Co.

The report stated that the percentage of homes receiving 100+ channels stands at 58 percent, with 26 percent receiving between 60 and 99 channels. Nielsen also found that the average TV household in the U.S. receives 17 broadcast TV stations. On average, 44 percent receive up to 19 broadcast stations and an additional 21 percent of homes receive up to 19 or more broadcast stations. An additional 28 percent receive between 20 and 29 broadcast stations.

The report found that as the number of channels available to a household increases, so does the number of channels watched. In 2007, the average household tuned to 16, or 13 percent, of the 118.6 channels available for at least 10 minutes per week.

African Americans continue to watch more TV than the total U.S. composite, while Hispanics watch less. Total viewing among all households was 31 hours and 55 minutes per week; that figure was 45 hours and 22 minutes in African American households and 27 hours and 13 minutes in Hispanic households.

And viewing in African American households is more likely to be to ad-supported cable TV (62 percent) than broadcast network (40 percent), while Hispanic households watch more broadcast network (51 percent) than ad-supported cable (46 percent).

The report found that the total composite U.S. household tips toward ad-supported cable (58 percent) as compared with broadcast network (40 percent).

The 30-second commercial is still the advertising standard in primetime, accounting for 60 percent of all commercial units on English and Spanish language broadcast networks, the report said.

Other relevant facts from the study include: the average U.S. TV home has 2.5 people and 2.8 TV sets; 31 percent of U.S. TV homes have digital cable; 61 percent of homes have wired cable hookups, and 27 percent have satellite or specialized antenna systems to receive TV signals; and 82 percent of U.S. homes have more than one TV set.

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• Nielsen: average U.S. home received 118.6 TV channels in 2007

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