News
The Nielsen Co. and NBC Universal are collaborating to create sales metrics that will enable advertisers to make better-informed buying decisions with Nielsen’s “fusion” product.
Nielsen’s fusion product, which was developed by NielsenConnect, fuses data from the company’s TV ratings service, data from the company’s VideoCensus service – which measures streaming video over the Internet – and databases of consumer activity for broader overall product categories.
The companies said that they have joined forces to move ad sales beyond traditional demographic data toward the development of a new sales and marketing metric that clients can use for planning and return on investment (ROI) evaluation.
“By combining the power of Nielsen’s unique research capabilities with the insight of a significant media client like NBC Universal, we can help develop a new metric which will ultimately benefit all of Nielsen’s customers,” said Jon Mandel, CEO of NielsenConnect.
More Broadband Direct:
• Startup Azuki debuts with mobile app platform
• Broadcom adds chips for Wi-Fi 802.11n products
• AT&T seeks clarification on equipment installs in Connecticut
• Comverse intros converged billing
• Aurora to demo suite of products at Cable-Tec Expo
• Rentrak inks multi-year deal with Hargray
• Nielsen, NBCU pair up for new sales metrics
• Starz goes with Motorola for MPEG-4 migration
