In-Stat: Fixed broadband ops vulnerable to losing subs to WiMAX
Wireless broadband technologies allow operators to increase revenues as voice revenue growth slows, and WiMAX is the form of wireless broadband that provides the right mix of features and pricing to appeal to consumers, according to recent research by In-Stat.
And fixed broadband operators are vulnerable to losing subscribers to the appealing new WiMAX, In-Stat reported.
“While early WiMAX network coverage will not be as large as 3G cellular, it will be adequate to appeal to consumers,” said Daryl Schoolar, an In-Stat analyst. “When respondents were presented with service examples and picked the one they most preferred, the one representing WiMAX was picked more than two-to-one over the one representing 3G cellular data. Service descriptions include information on coverage, network performance, pricing and usage limitations.”
According to In-Stat’s research, respondents wanted a service that can meet both their at-home and away Internet needs. Survey respondents reported increased usage of public wireless broadband between 2006 and 2007, with expectations for further increases in 2008.
The research, “Waiting for WiMAX: U.S. Consumers Want More from Wireless Broadband,” covers the U.S. market for wireless broadband. It provides analysis of two surveys of U.S. wireless users conducted in April 2008, covering their preferences regarding wireless broadband services. The research also includes advice for operators on how to market these services.
For more information on this research or to purchase it online, click here.
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