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Arris, BlackArrow team up on dynamic VOD advertising

Wed, 06/25/2008 - 8:45am
Mike Robuck

Arris and BlackArrow announced today that they’ve completed interoperability testing between the companies’ respective video-on-demand (VOD) delivery and addressable advertising systems.

Built on the SCTE 130 open standard, these combined dynamic, targeted VOD advertising services will help operators and content providers derive additional ad revenues from on-demand video services.

“As audiences embrace time-shifted content, content providers and advertisers are looking for associated addressability and accountability across all programming, particularly for cable on-demand systems,” said Joe Matarese, Arris’ VP and GM for the On Demand Business Unit. “The integration of BlackArrow’s ad-management technology expands our core VOD delivery solutions and helps customers add revenues and differentiate their services through targeted advertising. Additionally, since both the Arris and BlackArrow systems are based on standard SCTE 130 interfaces, the integrated system offers a more streamlined deployment with other SCTE 130-compliant systems.”

Arris VOD systems manage and deliver content on the same servers, which then stream to individual subscribers in a highly targeted manner. The BlackArrow ad-management system offers flexibility and a distributor-friendly environment – adapting to support any platform, syndication strategy, sales model or ad unit. Together, the services enable advertisers to dynamically target audiences by geography, daypart, program metadata and other criteria inherent in dynamic VOD programming.

Arris is demonstrating its SCTE 130 open interfaces with BlackArrow and other partners at this week’s SCTE Cable-Tec Expo.

Arris also announced today the availability of its new ergonomically designed optical passives in the OM4100 node fiber tray and field splice enclosure packages within its 1 GHz CHP CORWave system.

The new Arris optical passives allow plug-and-play features in multiple wavelength systems, which Arris said significantly reduce deployment time with minimum service interruption.

The Arris CHP CORWave 1 GHz system is currently in qualification testing or has been deployed at several of the largest North American MSOs, as well as a prominent European service provider.

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