At its annual meeting on Wednesday, Blockbuster revealed that the company is working on allowing customers to download movies directly through set-top boxes or IPTV, the Associated Press reported.

At the meeting, Blockbuster also unveiled a prototype of an in-store kiosk for downloading movies.

The design of the kiosk is likely to change with testing, Blockbuster Chairman and CEO Jim Keyes said, but it currently offers features that help consumers choose movies, including previews and recommendations.

According to Keyes, Blockbuster is working to reduce the download time for movies to about 30 seconds, the AP reported.

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