ACC: Cable industry donated $2B to local communities in 2006
The cable industry donated nearly $2 billion to support local communities in 2006, according to a research study conducted by the Association of Cable Communicators (ACC) and Cision U.S.
Cable operators and programming networks contributed a total of $1.99 billion to their respective communities in 2006, which compares with the $1.36 billion in philanthropic contribution for 2004, the first year the research project was conducted.
“The results from this study again confirm that the cable industry truly cares about the communities and localities it serves,” said Steve Jones, ACC executive director. “Our companies are an integral part of their local communities, and they support their neighbors by contributing nearly $2 billion to the cities and towns where they do business.”
Overall, the cable industry provided $159 million to schools and educational institutions across the nation, an increase of 29 percent compared with 2004. Specifically, schools and educational institutions received the equivalent of $49 million in free broadband and cable services, the study found.
The cable industry also contributed $110 million in educational expenditures to schools and educational institutions. The industry also provided $8.5 million in the value of volunteer time to community organizations.
The ACC is a national organization that addresses the issues, needs and interests of the cable industry’s communications and public affairs professionals.
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