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Nielsen Company names Burbank as new CMO

Mon, 04/28/2008 - 7:40am
CED staff

The Nielsen Company recently announced that John Burbank has been appointed to the newly-created position of chief marketing officer, effective May 9.

In his new job, Burbank will be responsible on a company-wide basis for the Nielsen Company’s strategic marketing, business development, market insights, brand development, communications and knowledge management functions.

Burbank, who is currently chief marketing officer for AOL, will report to Nielsen executive vice president Susan Whiting.

Prior to joining AOL, Burbank served as vice president of marketing at AT&T, and helped lead the business through the transition from AT&T Wireless, Cingular and then AT&T.

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