comScore: Online video viewing increases 66% compared with a year ago

Thu, 04/17/2008 - 8:10am
Mike Robuck

Viewers’ appetite for online videos continues to grow unabated as comScore said that online video viewing in the U.S. grew by 66 percent compared with February of last year.

comScore said that U.S. Internet users viewed more than 10 billion online videos during February, which was a 3 percent increase compared with January’s numbers, even though February was two days shorter.

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. accounted for 96 percent of all videos viewed at Google Sites.

Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo Sites and Microsoft Sites with 293 million each (2.9 percent each).

Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), who spent an average of 109 minutes per person watching video in February.

Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo Sites (37.1 million) and Microsoft Sites (27.1 million). attracted the tenth-largest viewing audience, and its viewers exhibited heavy engagement, averaging 51 minutes of online viewing per person.

comScore also reported that 72.8 percent of the total U.S. Internet audience viewed online video in February, while 80.4 million watched 3.42 billion videos on YouTube.

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comScore: Online video viewing increases 66% compared with a year ago 

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