AdGorillatv has been tapped to provide turnkey advertising for Click! Network, an operating section of Tacoma Power in Washington State and the nation’s largest municipally owned telecom system.
AdGorillatv is one of three divisions of AdGorilla, a Littleton, Colo.-based company that provides advertising representation services for cable operators of all sizes. The company manufactures low-cost, reliable ad-insertion equipment that requires minimal rack space.
The other two divisions are AdGorillaq, a vertically integrated ad and sales company for the cable and Internet markets, and AdGorillai, AdGorilla’s Internet advertising division and the home of i Capture push2call, an instant callback technology.
AdGorillaq is the hardware division that designs, manufactures and deploys the company’s RevGen analog and digital-into-digital ad-insertion system. In addition to selecting AdGorillatv’s ad-insertion solution, Click! has also chosen AdGorillaq’s RevGen ad servers as its technical platform for serving and inserting advertising.
Additionally, AdGorilla is working with a “major IPTV provider,” as well as a “major programming group,” to provide the company’s RevGen IPTV solution, AdGorilla CEO Dan Ryan told CED.
Click! provides residential and business services – including cable TV, high-speed Internet and broadband services – in the Washington State cities of Tacoma, University Place, Fircrest, Lakewood and Fife, as well as in portions of unincorporated Pierce County.
“Click! is one of the nation’s largest municipal providers of the triple-play, and we plan to use our relationship with them to showcase our capabilities,” Ryan said. “We’ll provide Click! with far greater ad revenues than what they’ve had in the past, and given our experience [with] cable operators, we can help them compete effectively for customers.”
Once Click! is ready for an all-digital ad-insertion capability, AdGorilla plans to add its Digital Program Insertion (DPI) platform to the mix. The company plans to officially announce its DPI platform sometime soon; the platform is currently in the final testing stage with Click!
Ryan told CED that the DPI is a “solution in a box,” which makes it stand apart from competitors. Ad splicing, ad insertion, ad serving and multiplexing all occur in the one box – which takes up four rack units (4RU) of space – whereas competitors require two or three boxes to perform the same capabilities. And AdGorilla’s platform serves 10 channels for about $30,000 – compared with similar systems that cost more than $100,000 for the same capability.
Cable operators, particularly small operators, are spending a lot of money to upgrade their networks for the digital transition, Ryan told CED, and AdGorilla’s ad-insertion platform allows these operators to benefit from digital ad insertion in a cost-efficient manner.
As for AdGorillai ’s i Capture push2call callback technology, it will be unveiled at The Cable Show ’08 in New Orleans. The technology blends customer relationship management with online advertising opportunities. The company will be showcasing the new Internet product at its booth – #738 – as well as holding a press conference on May 18, tentatively at either 3:30 or 4:30 p.m. CDT.
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