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TWC signs up for Rentrak’s VOD measurement services

Tue, 03/11/2008 - 9:44am
Mike Robuck

Rentrak announced today that Time Warner Cable (TWC) has signed on to use its video-on-demand (VOD) measurement and analytical services.

The two companies signed a multi-year services contract, but the financial details were not released.

Rentrak’s OnDemand Essentials service provides cable operators, content providers and advertisers with a transactional tracking and reporting system to view and analyze on-demand content.

With the addition of TWC, Rentrak now manages more than 36 billion transactions from more than 45 million set-top boxes (STBs), 35,000 movie screens and 10,000 home video locations worldwide.

"Rentrak provides a variety of on-demand and linear data solutions for 23 MSOs and more than 90 broadcast and cable networks," said Cathy Hetzel, president of Rentrak’s advanced media and information division.

TWC joins a host of other operators that are using Rentrak’s on-demand measurement and tracking tools, including Bresnan CommunicationsCablevisionCharterComcastInsight Communications, SuddenlinkVerizon and WOW.

More Broadband Direct:

• TWC signs up for Rentrak’s VOD measurement services 

• Charter’s CFO to resign; subsidiary to sell $500M in notes 

• Cisco an investor in P2P HDTV network startup 

• Online video site Hulu opening to public 

• TWC courts partners to sell business services 

• RCN increases revenue, loses more in Q4 

• Verimatrix’s ViewRight PC Player debuts at IPTV World Forum 

• UEI inks deal to use Hillcrest Labs’ Freespace technology 

• Broadband Briefs for 3/11/08 

 

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