According to the most recent Nielsen Mobile Premium SMS report, SinglePoint processed 84 percent of the interactive TV transactions initiated by mobile text message users on the top four United States carriers in the second half of last year.
In the fourth quarter, SinglePoint reported 75 percent of the transactions processed among mobile message service providers, with the increasing popularity of interactive television campaigns driving demand for the company’s services. SinglePoint cited its relationships with major media companies and top carriers in the nation for the execution of interactive messaging campaigns.
“2007 saw great growth in SinglePoint’s interactive television business, and these recent numbers confirm that millions of consumers have embraced mobile interactivity to enhance their entertainment experience,” said Rich Begert, President and CEO of SinglePoint. “Broadcast partners are realizing that interactive messaging campaigns engage viewers in an active role with their favorite programs, driving audience loyalty and increased advertising revenue. As more television shows look to mobile marketing for an edge in the crowded broadcast marketplace, we look forward to further expansion, strong entertainment partnerships and innovative new campaigns in 2008.”
According to the Nielsen report, North American carriers processed a total of 88 million mobile messaging transactions in the interactive TV/Sweepstakes category in 2007, with more than 38 million of those processed in the second semester.
More Broadband Direct: